Resume

Robert-Pettit-Digital-Content-Specialist

Profile

    • A digital marketing strategist with work experience for government agencies, advertising agencies, non-profits, small businesses, and corporations both in-country and abroad in a bilingual setting.
    • Knowledgeable in HTML, CSS, Javascript, and PHP.
    • Advanced proficiency in Mandarin Chinese.

Experience

Mississippi Department of Transportation

Digital Media Manager
November 2013 – Present
Jackson, MS

    • Responsible for the social media presence of the Mississippi Department of Transportation

Gannett

Digital Media Consultant, The Clarion-Ledger Media Group
June 2013 – October 2013
Jackson, MS

    • Consult with retail account executives to optimize digital media mix and online performance for top spending advertisers
    • Part of a team responsible for over $100k/quarter in digital sales including display, social media management, pay-per click, website development, search engine optimization, and email marketing

Mad Genius

Digital Content Strategist, Interactive and Social Media Departments
December 2011 – May 2013
Jackson, MS

    • Manage up to $15k/month in pay-per-click online marketing spend (Google AdWords and Facebook) for various agency clients
    • Execute monthly website data reporting for clients using Google Analytics
    • Responsible for collecting, editing, and managing client’s content for website projects
    • Execute project management in development and design of various client WordPress websites
    • Perform daily media monitoring of 15+ clients’ social media presence
    • Work with clients including the Mississippi Red Cross; Salvation Army of Mississippi, Alabama, Louisiana; Primos Hunting; Louisiana Hot Sauce

RCP Consulting + Design Services

Freelance Contractor
January 2011 – November 2011
Jackson, MS

  • Work with clients to execute design goals, implement email/ social media marketing campaigns, and provide online software training
  • Examples of projects include:
    • Creation and implementation of digital, monthly promotional piece, PowerPak@Work, for Madison the City Chamber of Commerce that is published on multiple platforms including website, email, social media, and a mobile app
    • Responsible for designing marketing materials for area real estate developers for commercial, industrial, and residential properties valued in the millions

enoVate

Market Research Analyst
November 2010 – January 2011
Shanghai, China

    • Performed bilingual content management for social media platforms for the company including Sina Weibo, Twitter, Douban and company blog
    • Responsible for quantitative analysis portion of a project including market size and market share estimations for a Beijing-based client looking to tap into the expatriate market of Shanghai

 USA National Pavilion, Expo 2010 Shanghai

Student Amabassador, Communications Department
July 2010 – October 2010
Shanghai, China

    • Welcomed the 35,000+ daily visitors to the USA Pavilion in both Chinese and English
    • Executed design tasks including image branding and promotional print and web graphics
    • Handled bilingual media tours of the USA Pavilion for Chinese and international news source
    • Wrote bilingual blog posts and interacted with Chinese social media sites (RenRen)

 Scandinavian-American Economic Development Authority

Digital Media Marketing Coordinator
January 2010 – July 2010
Jackson, MS

    • Implemented digital media strategy including lead generation campaigns via email marketing and blogging
    • Created email marketing campaign to collect 10,000 signatures for St. Dominic’s Hospital’s Madison campus, an $121 million investment in the community

 Madison The City Chamber of Commerce

Membership Development and Marketing Coordinator
May 2009 – December 2009
Jackson, MS

    • Conducted business seminars on social media focused on Facebook for over 50 local small business owners
    • Implemented a highly effective CRM system which streamlined office operations, cutting overall monthly expenditure on database management by more than 50%

 Education

University of Mississippi

B.A. Degrees earned May 2010
Oxford, MS

Double Bachelor of Arts Program:

  • BA in Chinese
  • BA in International Studies, with an emphasis in:
    • East Asian Studies
    • Global Business and Economics

GPA 3.45/4.o

Senior Thesis Project: “Regional Inequality and its Effects on Consumer’s Attitudes Toward Durable Goods in Contemporary China” An empirical analysis examining the distribution of goods and its impact on consumers’ demands.